Livro Kiss the Past Hello

One of the world's most famous and unmistakable shapes since its introduction in 1915, the Coca-Cola bottle is an influential symbol of design, art and culture. Identified by its iconic fluted contour lines and described by noted industrial designer Raymond Loewy as the “perfect packaging for liquids”, the bottle has been celebrated and revered in media including art, music and advertising. From representations as a symbol of mass culture expressed by great names such as Andy Warhol and Clive Barker to the reference for industry influencers such as Volkswagen, which compared the shape of the Beetle to the bottle, the Coca-Cola bottle has been a reference for the last hundred years. years. What started as a design brief: creating a bottle that could be identified in the dark or broken on the floor, is now one of the most recognizable packages on the planet. Published on the occasion of the centenary of the bottle, Kiss the Past Hello is a vibrant collection of images and art that celebrates the Coca-Cola bottle not only as a design icon, but also as a symbol of optimism, happiness and moments shared in our lives. lives.