Color of the Year - Vivid Magenta 18-1750

         With the month of December, every year comes the selection of the color that will influence the entire industry (fashion, cinema, design, art, etc. ) next year.

         For the year 2023, the color Viva magenta 18-1750 was presented, which we can associate with creativity, passion and vibrant energy. This choice is made by the Pantone Color Institute, the global authority in providing color standards, through in-depth analysis and research across nearly all socio-economic conditions.

         Viva Magenta 18-1750 is characterized by a rebellious spirit that encourages unrestricted self-expression and manifests an outstanding statement to include all and all in the same bold and inclusive life energy. It derives from reds, in particular cochineal red, “one of the most precious dyes belonging to the family of natural dyes, as well as one of the strongest and brightest the world has ever known. ”

         A dynamic color, between the physical and the virtual for a multidimensional world capable of transforming and leading to a future with more positive, more transformative design.

         In 2023 we will find numerous products with the color Viva Magenta. For now, we can highlight the Smartphone Motorola Edge 30 Fusion and six models of sneakers from the Cariuma brand.

         In our opinion Viva Magenta will fit perfectly into any type of project – it is a strong, fearless but also unique and independent color that will assume its own character and role in any decor. It does not have to be contextualized or combined, being a single color that assumes its own difference and uniqueness. A figure that walks confidently and self-assured in an urban and super technological world, full of vibrant sounds.

         Contemporary life needs physical and digital balance, without jeopardizing the natural world, Nature. The color of the Year 2023 appeals to natural colors, life on the planet towards sustainability – there really is a greater ecological and lifestyle awareness in this choice. On the one hand, it connects us to the original matter; on the other hand, to the heat and power of digital horizons.

How to use Viva Magenta?

Viva Magenta is a powerful color. It should therefore be used as a fun and celebratory accessory. It is a balanced red that perfectly combines hot and cold. Pantone sees the color of the year in hair with a bold look but also in lips and nails. It can be combined with light grays, blues or pastels.

It's a super versatile and even shade for all ages, genders and skin tones.

Laurie Pressman, vice president of the Pantone Color Institute:

“The color we chose to be our Pantone Color of the Year is bigger than a region or design sector. It's a color we see cut across all areas of design; a color that expresses a mood and attitude on the part of consumers, a color that will resonate around the world, a color that reflects what people are looking for. Viva Magenta reconnects us to the original material. Invoking the forces of nature, the tone will galvanize our spirit, helping us build our inner strength. ”

Pantone Color Institute:

An unconventional tone for an unconventional moment.

“The Pantone Color of the Year, Viva Magenta 18-750, vibrates with energy and vigor. It is a shade rooted in the descendant nature of the red family and expressive of a new sign of strength. Viva Magenta is bold and fearless, a pulsating color whose exuberance promotes a joyful and upbeat celebration, writing a new narrative.

This year's Color of the Year is powerful. It's a lively red that revels in pure joy, encouraging experimentation and unrestricted self-expression, an electrifying, boundless hue that manifests itself as a standout statement. PANTONE 18-1750 Viva Magenta welcomes everyone with the same life energy and rebellious spirit. It's a bold color, full of humor and inclusive of everyone. As a nuanced crimson red hue that strikes a balance of warm and cool, PANTONE 18-1750 Viva Magenta is also a hybrid color, comfortably straddling the physical and the virtual in our multidimensional world. It's assertive but not aggressive, a crimson red that doesn't overwhelm boldly but takes a "fist in a velvet glove" approach. Exuding dynamism, PANTONE 18-1750 Viva Magenta is a transformative red hue that can drive design to create a more positive future. ”